top of page

About Matt

Matt Pride is an Australian Adventure Travel Guide based in Uken Village, Amami Island. With a passion for showcasing raw beauty and character, he has dedicated decades creating unforgettable memories in Japan.


Matt's focus is on providing unique experiences and creating connections with the locals. From free diving to mountain trekking, Matt's mentors and relationships all over Amami are his treasure and form the backbone of his guiding. Almost every day he is mixing with locals or exploring the local wilderness and absolutely loves it!



Matt has spent 25 years in Japan, working across four industries for both multinational and Japanese companies. In recent years he has worked closely with National Geographic, History Channel, NHK WORLD Japan, as well as Japan's environment and tourism ministries to promote Amami Island, which achieved Natural World Heritage status in 2021.


Matt has guided all walks of life from couples, families and university professors to pro athletes and diplomats.


Amami Island is truly a remote destination. Up-to-date knowledge and local experience combined with the latest equipment and safety gear are critical to ensure guests are safe and comfortable. Matt believes in providing a worry-free and enjoyable experience. 


Discover the real
beauty of Amami


Registered Amami Oshima Eco Tour Guide, 2023

Wide Area Administration Association of Amami Islands

Amami Islands Licensed Guide Interpreter, 2022

Wide Area Administration Association of Amami Islands 

Wilderness Advanced First Aid, 2022

Wilderness Medical Associates Japan (WMAJ)

Advanced First Aid Certificate, 2022

Amami Oshima Firefighting Association

Certified Cycling Tour Guide, 2022

Cycling UK & Japan Cycle Tourism Association (JCTA)

Certified Stand up Paddle Instructor, 2022

Japan Stand Up Paddle Association (SUPA)

Boat Operators License, Class 1, 2022

Japanese Marine Recreation Association (JRMA)

JCSA Safety & Rescue Certificate, 2021

Japan Safe Canoeing Association (JSCA)

Wild Boar Hunting License, 2021

Kagoshima Agriculture, Forestry and Fisheries Department

Registered Police Interpreter, 2021

Kagoshima Prefectural Police Department


Adventure Travel Trade Association (ATTA) Member, 2023

United States of America

Ukenson Cooperative Fishery Association Member, 2023

Amami Oshima, Kagoshima Prefecture, Japan

Ukenson Hunting Association Member, 2021

Amami Oshima, Kagoshima Prefecture, Japan

International Youth Association of Japan (KSKK) Member, 2020

Tokyo, Japan

bottom of page